Telling Your Safe Routes Story: Media and Messaging Strategies that Work!


On Wednesday, November 8th from 11 am to noon Mountain, the Colorado Department of Transportation is hosting a free webinar presented by the Safe Routes Partnership.

Join us for our final Colorado Safe Routes to School webinar of the year! Hear from journalists and media experts about how they cover community stories about youth and safety. Learn practical strategies for framing your Safe Routes story, using simple equipment for capturing events, and leveraging content to reach your larger program goals. We’ll also share examples of partnering with youth to create fun and engaging content.

Featured Speakers:

  • Sam Cole, Traffic Safety Communications Manager, Colorado Department of Transportation
  • Colin Rickman, Director of Communications and Engagement, St. Vrain Valley Schools
  • Deb Stanley, Content Producer, Denver7 Morning News
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